Tuesday, October 19, 2010

No One liked the New Gap Logo

 
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 Gap decided to change it's brand image with a new logo but to their surprise the public was not happy with it at all. After Gap received so much negative feedback they reverted back to the original logo. Coca Cola had a similar response when they changed their pop formula...no one liked it so they went back to selling the original formula and now it is called Coca Cola Classic. When a brand is so recognizable it is understandable that viewers would dislike such a huge change. Many may think, 'If it isn't broken why fix it?' Gap is also thinking about changing the store design from wooden floors and metal fixtures to something new, contemporary...look out for the store makeover!

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