Ralph Lauren
A classic brand and one that sets a standard for so many. ...A new way of doing fashion shows is to do them digitally. The Ralph Lauren brand did this by creating the '4D experience' advertising campaign. The above videos show the New York fashion show and the behind the scenes of how the production was achieved. This concept is very 'Green' because of how many costs they were able to avoid to produce a fashion show without having a live one.
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