Thursday, May 06, 2010

Jersey

Here is one example out of many...that display how politics and the environment we live in affect fashion. Elsa put it best ~ 
“Fashion is born by small facts, trends, or even politics...”
Elsa Schiaparelli

Here is a little snippet from the Washington Post, Mike Wise:
"On the edict of their owner, the Phoenix Suns wore "Los Suns" jerseys in Game 2 of their playoff series with the San Antonio Spurs on Wednesday night. Because this gesture is less about honoring Cinco de Mayo than standing in solidarity with Latinos and other people upset with Arizona's new immigration law, the predictable lament has already begun:
Why is a sports owner getting involved in politics? Can't an NBA arena, where the political left, right and center commingle in support of the same institution, stay out of this scrum?
The answer, quite clearly, is no. Sports franchises have never been separate from the communities in which they reside, and they have become even more entwined over the years as they have skyrocketed in value, becoming some of the most lucrative properties in their geographic areas."

This is not anything new, there are many forms of dress influenced by politics, personal values and such... from t shirts, tote bags, tattoos, shoes etc. Also, what better way to create better brand loyalty, people will embrace this act and want to buy these team jerseys that are in Spanish. This also creates fan loyalty, because fans will love getting behind there favorite team/players even more after they know they share the same view...thus creating more revenue for the NBA and sports wear manufacturers.  

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